LOADING 100%
THIS IS A CONCEPT DESIGN STUDIO
/ PROJECT LIST
P0048
Marvis
Tea collection toothpaste gift set
#CONSULTANCY #OBJECT #PACKAGING
2022

THREE FLAVOURS IN ONE PLEASURE

Lashup was invited to develop a concept gift set for the new limited edition collection for the renowned toothpaste brand Marvis.The concept, to tell the story of the union of the three tea-flavored toothpastes, was inspired by the Kintsugi technique of Japanese potters to repair ceramic cups for the tea ceremony.

One theory is that kintsugi may have originated when Japanese shōgun Ashikaga Yoshimasa sent a damaged Chinese tea bowl back to China for repairs in the late 15th century. When it was returned, repaired with ugly metal staples, it may have prompted Japanese craftsmen to look for a more aesthetically pleasing means of repair.

TOOTHPASTE LIMITED EDITION GIFT SET

Graphic design by atto