NEW OLFACTORY GEOGRAPHIES.

In 2024, the olfactory journey of Storie di Seta is enriched with the introduction of two new fragrances: Foreste di Seta and Cieli di Seta.

Once again, Salvatore Ferragamo has invited LASHUP to design the bottles, paying homage to the iconic silk creations of the Florentine fashion house.

The bottle design draws inspiration from the fantastic narratives printed on the 90×90 silk foulards, discovered in the Maison archives in Milan. These prints immediately evoke architectural icons and historical cartography, from which fragments of places have been selected to create new emotional geographies.

The bottles of Foreste di Seta and Cieli di Seta, like the previous Giardini di Seta, Oceani di Seta, Giungle di Seta, and Savane di Seta, are designed to transport the observer into enchanted worlds. The transparency of the glass offers a spatial experience, recreating a three-dimensional effect in each bottle and transforming the entire collection into an atlas of sensations.

For the release of Foreste di Seta and Cieli di Seta, LASHUP has also developed guidelines for the layout of retail environments and temporary displays, ensuring a coherent presentation of these new fragrances and the entire collection.